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SEO Trends in 2024: What to Watch Out For

By Jordan Martin-Smith | 7th July 2023 • 4 min read

Social media, SEO, and Social Signals (pardon the alliteration).

In the ever-evolving world of digital marketing, staying ahead of the curve is vital for SEO professionals. As 2024 unfolds, the SEO landscape continues to transform, presenting new challenges and opportunities. From algorithm updates to shifts in user behaviour, the SEO trends in 2024 will shape the strategies we employ to improve online visibility and organic traffic.

In this guide, we'll explore the key SEO trends you need to watch out for in 2024 and how to adapt your strategies to stay at the forefront of search engine optimisation.

1. Core Web Vitals and Page Experience

Google's Core Web Vitals, which focus on page experience metrics like loading speed, interactivity, and visual stability, have been on the radar for a while. However, in 2021, Google officially integrated these signals into its ranking algorithm. In 2024, Core Web Vitals will continue to play a crucial role in SEO, affecting how websites rank in search results.

What to Do:

  • Prioritise optimising your website's loading speed, interactivity, and visual stability.
  • Leverage tools like Google PageSpeed Insights and Lighthouse to assess and improve your Core Web Vitals.
  • Ensure your website is mobile-responsive and offers a seamless experience on all devices.

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2. User Experience (UX) and SEO

User experience and SEO have never been more intertwined. Google aims to reward websites that provide excellent user experiences. This includes factors like site navigation, mobile-friendliness, and overall user satisfaction.

What to Do:

  • Conduct UX audits to identify areas for improvement, such as page layout, navigation, and mobile optimisation.
  • Focus on creating a clean, user-friendly design with intuitive navigation.
  • Optimise your website's mobile experience to cater to the growing number of mobile users.

3. Natural Language Processing (NLP) and AI

Natural Language Processing (NLP) and AI technologies are revolutionising search engines' ability to understand user queries and provide relevant results. Google's BERT (Bidirectional Encoder Representations from Transformers) update was a significant step in this direction. Expect further advancements in NLP and AI in 2024.

What to Do:

  • Create content that answers user questions in a conversational manner.
  • Optimise for voice search by targeting long-tail keywords and providing detailed, informative answers to user queries.
  • Stay updated on emerging NLP and AI developments and adapt your content accordingly.

4. Video SEO

Video content continues to rise in popularity, and search engines are prioritising it. Videos often appear in search results, and video carousels can dominate certain queries. Video SEO will be crucial for capturing this traffic.

What to Do:

  • Create high-quality, engaging video content that provides value to your audience.
  • Optimise video titles, descriptions, and tags with relevant keywords.
  • Host videos on your website and provide transcripts to improve accessibility and search visibility.

5. Voice Search Optimisation

Voice search is on the rise, driven by the increasing use of virtual assistants and smart speakers. To stay competitive, websites must optimise for voice search queries, which often take the form of natural language questions.

What to Do:

  • Focus on long-tail keywords and conversational language in your content.
  • Create FAQ pages to target common voice search queries.
  • Ensure that your website is mobile-friendly and provides quick answers to user queries.

6. Content Quality and Relevance

High-quality, relevant content has always been essential for SEO, but in 2024, it's more critical than ever. Search engines are getting better at identifying content that provides genuine value to users.

What to Do:

  • Invest in in-depth, authoritative content that thoroughly addresses user needs.
  • Conduct keyword research to understand what users are searching for and create content that aligns with those queries.
  • Regularly update and refresh existing content to keep it current and valuable.

7. Schema Markup and Rich Snippets

Schema markup enhances the way search engines understand the content on your website, making it more likely to appear as rich snippets in search results. Rich snippets can improve your click-through rates.

What to Do:

  • Implement schema markup to provide structured data about your content, such as reviews, recipes, events, and FAQs.
  • Use tools like Google's Structured Data Markup Helper to create and validate schema markup for your website.

8. Local SEO and Google Business Profile (formally Google My Business)

For businesses targeting local markets, optimising for local search is crucial. Google Business Profile (GBP) is a powerful tool for enhancing local visibility.

What to Do:

  • Claim and optimise your GBP listing, ensuring it contains accurate information about your business.
  • Encourage customer reviews and respond to them promptly.
  • Implement local SEO best practices, such as including location-based keywords in your content.

9. Mobile SEO

The majority of internet traffic now comes from mobile devices. Google's mobile-first indexing approach means that your website's mobile version is the primary source for ranking and indexing.

What to Do:

  • Ensure your website is mobile-responsive and provides an excellent user experience on all mobile devices.
  • Use Google's Mobile-Friendly Test to check your site's mobile optimisation.
  • Focus on mobile page speed and overall performance.

10. AI-Driven Content Creation

Artificial intelligence tools are becoming more accessible and can assist in content creation, topic research, and even content generation.

What to Do:

  • Use AI-driven content tools to generate data-driven content ideas and automate routine writing tasks.
  • Maintain a balance between AI-generated content and human-created content to ensure quality and authenticity.


As SEO professionals gear up for 2024, staying updated on the latest trends is crucial to maintaining and improving search engine rankings. The SEO landscape is ever-changing, driven by user behaviour, technological advancements, and search engine algorithms.

Adapting to these trends and optimising your strategies accordingly is the key to success in the dynamic world of SEO. Whether it's improving your website's page experience, optimising for voice search, or harnessing the power of AI, staying at the forefront of SEO trends will help you not only survive but thrive in the digital age. build and optimise websites specific to your needs and your business. Want to get serious about your website? Get in touch and talk to the team.

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